At home
With her dog

Eleven years ago, what was available to buy in the shops was pretty uninspiring. I had to either choose something glam that was full of synthetic chemicals or head to a health food shop, buy something with great organic credentials but stuffed in a brown paper bag.

About Nicola

Nicola Elliott grew up in Leeds with her sister and parents. Her university years were spent at Northumbria University where she studied History of Art. This led to a successful career in journalism, working mainly with celebrities on the entertainment side of the glossy magazine business. She quickly found herself working 60 hour weeks for the likes of InStyle & Glamour, and became very aware of the stressful effects of a demanding career.She realised she wasn't the only one and was surrounded by women who due to stress were either having problems with lack of energy or sleeping badly, or were just generally in need of a mood boost. As she had started training as an aromatherapist & nutritionist after work, she started creating little essential oil blends & tinctures for her friends. This is when she realised that there was a gap in the market for beauty & wellness products that were 100% natural and where possible organic.

"Eleven years ago, what was available to buy in the shops was pretty uninspiring. I had to either choose something glam that was full of synthetic chemicals or head to a health food shop, buy something with great organic credentials but stuffed in a brown paper bag." 

It was then that she knew that to crack the market her oil blends needed to look good as well as do good. So 11 years ago she launched NEOM Organics along with her business partner Oliver, starting with just 5 candles, the first candles on the market to be made with only 100% natural wax and pure essential oils.

Nicola continues to be the Creative Director of Neom Organics, a job she loves, and lives in northern England with her 2 children, Harry the dog, and husband. She leads a (relatively!) balanced life, following her 80/20 rule which means she gets to enjoy a glass of wine with friends at the weekend, but eats healthily most of the time, and runs 4 times a week!

David Mallet, Paris
David Mallet, Paris


Which DeMellier bags do you treasure?

I have the Midi Zurich in grey grain and I love it because I always feel a structured bag dresses up a t-shirt and jeans messy outfit well...I'm one for a messy outfit!

What are your work wardrobe gems?

Black jeans, shirts, several gold necklaces, oversized bag, man coat.

Which beauty product can't you live without?

The Balance Me Cleanser, or anything with Rosehip Oil in it – it’s so soothing for my skin.

Ibiza, Spain
What's your top travel tip?

William & Victoria's in Harrogate, proper Yorkshire food

Aguas in Ibiza - chilled out piece of luxury that the kids love too!

Southbank in London - I love the vibe & energy there.

I usually travel with my children, and let’s face it chair-kicking, high-pitched crying etc isn’t anyone’s idea of the start of a stress free holiday! I always try to be really organised by packing kids “care packages”, so a bag of low sugar drinks and snacks, toiletries such as our 5ml Pillow Mist which helps to send them off to sleep and lots of distractions such as iPads, games, puzzles etc! And for the parents, I always say “just breathe” - travelling can be tense, and when it gets that way, try to take a few deep, calming breaths. We recommend the 7/11 technique to switch up the body’s natural relaxation response - inhale for 7 and extend the out breath for 11 seconds.

What's your best exercise tip?

Don’t spend hours in the gym – get outside into the fresh country air! I try to run every morning with our little dog Harry, it’s great for the mind and the perfect start to the day!

Which book would you most recommend?

Arianna Huffington’s Thrive, she writes that there is far more to being successful than just earning a big salary.  Success shouldn’t be defined by money and power; it’s not about spending hours in the office and constantly working for that big promotion, to truly thrive we should be looking at shared adventures, small acts of kindness, generosity and overall happiness – that really resonates with me.

William & Vicoria's, Harrogate
Neom, Kings Road, London
How did you get to where you are today?

I think really by getting on with it and working hard! I learnt very quickly that you can’t dwell on problems and barriers that you come up against - make finding a solution your number one priority so that you can move onwards and upwards. If you don’t know something, learn about it, there are plenty of resources out there to educate yourself, get online, read the expert business books, this is what both my business partner and I did at the beginning, and we still do it now!

If you weren’t working in the wellbeing industry, what would you be doing? 

If I wasn't doing this I'd be a journalist - I did that for 10 years before starting Neom and very much enjoyed it as well!

Finally, tell us something people don't know about you…

I have always wanted to write a novel...I just need to make the time to do it!

To discover the beautiful NEOM product range click here >